Google regularly updates its search algorithms, which can result in changes to the SERP results. These updates can affect the ranking of websites, the types of content that appear in the results, and the way that the results are displayed.

1. Analyze SERP for the keyword to know how difficult it will be to rank

The SERP Analysis feature lets you analyze the top 50 pages ranking for any keyword and find the most influential ranking factors.

• 01 Enter any keyword
• 02 Collect data on the top 50 competitors
• 03 Analyze ranking factors
• 04 See which factors correlate with SERP positions

1.1. To initiate the analysis

Go to the SERP Analysis tab in the navigation panel on the left. Choose a preferred search engine, enter your key term, and click Analyse.

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1.2. Get all important data in one dashboard

The top part of the dashboard is a quick summary of SERP stats, while the bottom part is the table with the data for all 50 ranking pages.

1. Gauge keyword potential at a glance
   A quick way to estimate keyword potential is to look at keyword difficulty vs search volume. Keywords that have very strong competitors but bring little traffic are unlikely to be worth your effort.
   
2. Find main ranking factors
   For each keyword, the free SERP checker finds if there is a correlation between different ranking factors and the pages’ actual position in search. Sometimes it’s more important to compete on backlinks, while other times you might have better luck optimizing for user experience. This feature removes the guesswork and tells you the best area to focus on.
   
3. Analyze search results in-depth
   We calculate the difficulty rating based on the backlink profile of a competitor. In particular, we look at the number of links to a page and a domain as well as the number of linking domains. This information is available for each of the top 50 search results.
   
4. See keyword and traffic stats
   For each competitor, we also look at the overall presence in search. We track the number of keywords that the domains rank for as well as the amount of traffic they are likely to attract through their positions in search. This information is also available for each of the top 50 search results.
   
5. See UX metrics for each competitor
   User experience is a costly thing to optimize. The good news is that you don’t need a perfect score, you just have to be slightly better than your competitors in SERP. And with our data, you’ll know exactly what the benchmark is.
   

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Google regularly updates its search algorithms, which can result in changes to the SERP results. These updates can affect the ranking of websites, the types of content that appear in the results, and the way that the results are displayed.

2. Track your organic competitors from any location

• 01 Add location-specific search engine
• 02 Find your organic competitors
• 03 Add keywords to tracking
• 04 Check SERP changes

You can use SERP checker tools to analyze your local competitors. Add them to the list of your competitors for thorough local SERP analysis. The SERP checker will record all their rankings and position differences alongside with yours. Don’t miss a chance to audit ranking pages and borrow their best on-page optimization techniques for your own content to start ranking higher.

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2.1. How to start tracking local competition:

To track location-specific organic listings, go to Project Preferences > Preferred Search Engines and add a custom location of your search engine. Then, research top-ranking websites from the Competitor Research module. Pick those that are relevant to your niche and add them as your competitors. Next time you check rankings, the SERP checker will collect data on your pages and your competitors’.

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2.1.1. Track recent ranking progress of the keyword

Every time you check rankings, you will see how positions have changed for the keyword, and get the ranking position difference score. The SERP checker shows a warning sign if the URL found in Google is different from the one you mapped as a landing page for SEO tracking in the Keyword Map module.

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2.1.2. Track ranking progress over time

See the rank progress graph over time and the history of all changes in the page’s position. You will get the data in the Rank Progress tab of the lower screen.

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2.1.3. Find out your Google rich features

The free SERP checker tool shows if your site gets highlighted in top Google results with rich snippets, such as Featured Snippet, Image Pack, Sitelinks, Reviews, People Also Ask, etc. Find your SERP results in the Rank Tracking module under the Keyword and Rankings tab.

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2.1.4. Track online visibility

See how visibility changed for your keyword and your website on average. You can view the metric in percentages and as a progress graph from the Visibility tab in the lower screen. Using the drop-down menu, switch the data for every search engine you track.

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Google regularly updates its search algorithms, which can result in changes to the SERP results. These updates can affect the ranking of websites, the types of content that appear in the results, and the way that the results are displayed.

3. Record your SERP position history

The SERP position history table saves the top 30 search engine results for every ranking check you run, across all your keywords and search engines. These historical organic results will let you observe position changes of all top-ranking domains and discover new online competitors instantly, as soon as they enter one of the top 30 positions.

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3.1. How to start collecting data for the project

In the Target Keywords > Rank Tracking module, click on the SERP Details tab in the lower screen, and enable the Record SERP data button. Mind that to use this option, you’ll need a Rank Tracker license .

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3.2. Get an in-depth view of your competitive landscape

In your SERP position history, right-click any record to switch between Domain and Full URL display. Click on any site to highlight it and see how its positions have been changing across all dates. Click on the Universal results icon to expand the list of universal search listings found for the keyword.

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3.3. Manage organic competitors right in the SERP checker

See historical SERP results for all search engines you track. Add a site to the project competitors from this view. Instantly spot your project competitors in the table with a color marker.

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4. See SERP fluctuation for the keyword and for the project

When search engines update their ranking algorithms, for many websites positions and rich feature arrangements may change. These ranking changes create fluctuations in search results, based on which the SERP checker displays a Fluctuation Graph — the proprietary metric to help you understand search engine trends that matter for your business niche.

The graph depicts recent and historical changes in the top 30 search results in each of your target search engines, for any individual keyword separately or for all your keywords together. Red spikes on your graph indicate that the real-time SERP has changed significantly on that day, implying a possible algorithm change.

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5. Monitor and analyze all the local SERP data that matters

Powerful, data-driven SERP checker with all the information needed for the analysis of search trends and organic performance:

• Track unlimited number of keywords and projects;
• Add any search engine out of 500+ supported SEs, compare desktop and mobile rankings;
• Connect to Google Analytics and Keyword Planner to estimate keyword effectiveness, PPC, and costs-per-click;
• Up to 10 competitors to track in a single project for SEO enterprise;
• Copy data or export in CSV;
• Run automated tasks to check SERP and report the results;
• Receive email alerts to ranking changes.

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Google regularly updates its search algorithms, which can result in changes to the SERP results. These updates can affect the ranking of websites, the types of content that appear in the results, and the way that the results are displayed.